Private banking has undergone significant change in recent years, evolving from a provider of banking services, discretionary asset management and limited advisory services, albeit offered via a designated client manager; to encompass wealth management services in their entirety.

With the arrival of the mass affluent investor in the late twentieth century and the onset of more investment savvy clients, keen to take an active role in the management of their financial affairs, private banks recognised an opportunity to broaden their services and engage with a new set of target customers. While private banking services are traditionally the preserve of the very wealthy, private banks are extending their wealth management services to high net worth and affluent clients.

Reaching these people brings its own set of challenges. Word of mouth, brand recognition and recommendation are no longer adequate. Private banks require wealth management systems that will allow them to generate highly targeted marketing campaigns to their existing and prospective client base. And, once the customer acquisition phase is complete, retention is key. Loyalty is low, if service levels are not met, today’s investors are not averse to taking their business elsewhere.

Financial Objects activebank Wealth Management Application Suite provides a sophisticated, intuitive wealth management solution for private banks.

Use the menu on the left or click on the descriptions below to find out more information about our wealth management solutions:

• Customer relationship management – needs analysis and risk profiling
• Portfolio construction and asset allocation
• Portfolio management
• Performance and risk assessment
• Client reporting – document design, production and distribution

• Manages all client and market facing data - delivering it to the right people at the right time to improve efficiency throughout the wealth management lifecycle
• Sophisticated reporting tool for client and management reporting